Cycling UK - Ride with us
RebrandWe created a new logo, brand look and feel, and launch comms for the country’s biggest cycling charity, to show that cycling really is for everyone. Ride with us was our rallying cry as the more people riding, the better the world is for everyone.
The new logo combines a cycle cog and a horizon line, symbolising a new dawn for Cycling UK. The warm orange tones of the palette evoke feelings of optimism and possibility, while the design is both inspiring and inclusive.
