Cadbury - Game Changers
Sports partnership / Emotive storytelling / Social / ActivationWe championed some of the biggest names in women's football, England Captain Leah Williamson, Lauren James, Jill Scott and Ireland Captain Katie McCabe in a series of documentary-style films telling the stories of four legendary players and their loved ones, showing how a little support can change the game.
We got Jill Scott and Wrighty to find other real life game changers. Emosh!
We did a game changing version of ‘She’s a baller’ with Lauren James
And we wrote some epic radio ads for Wrighty to lead, around how a little support can change the game.
There was also a nationwide on pack activation with the activity
